PRIVACY POLICY

Who we are

We are the Greater Reading Convention & Visitors Bureau for the County of Berks, in the Commonwealth of Pennsylvania.  Our website address is: https://www.visitpaamericana.com.

The mission of the Greater Reading Convention and Visitors Bureau is to positively impact the economy of Berks County and Pennsylvania by increasing travel and tourism.  Our offices are located at:

4641 Pottsville Pike
Suite 103
Reading PA 19605
Toll Free: (800) 443-6610
Local: (610) 375-4085

What personal data do we collect and why we collect it?

Pennsylvania’s Americana Region recognizes and respects the importance of your privacy. The following information will assure guests of Visit Pennsylvania’s Americana Region (VPAR) policies to maintain ethical and legal standards regarding site visitation practices and gathering information.

Pennsylvania’s Americana Region only collects personal information such as name, address and email that is provided by you on a voluntary basis, such as subscribing to our e-newsletter or filling out a form. Any personal information that you may share with us helps improve our website offerings or assist us in fulfilling your request or order. This information is kept absolutely private – neither your name nor anything about you is sold or shared with any other non-affiliated company or agency. Personal Information collected by our web site is stored in secured operating environments that are not available to the public. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

We use cookies to collect certain information based upon user behavior/patterns while visiting the visitpaamericana.com site or interacting with our advertisements, sometimes across multiple devices.  This information may include the Uniform Resource Locator (URL) that you just came from (whether this URL is on the site or not), which URL you next go to (whether this URL is on the site or not), what browser you are using, and your IP address (which provides general location data). Certain features of the web site may only be available through the use of such tools. We may share this information with our service providers to monitor how effective our advertisements are at inspiring you to visit Reading, Berks County, PA.   We also use Cookies to analyze user activity in order to improve the Website. For example, using Cookies we can look at aggregate patterns like the average number of searches that users perform. We can use such analysis to gain insights about how to improve the functionality and experience of the website.

This site contains links to other sites. Visit Pennsylvania’s Americana Region is not responsible for the content, privacy, accuracy, and practices of any linkable web sites.

Comments and Contact Forms

This is a WordPress site and by default WordPress does not collect any personal data about visitors, and only collects the data from those users who submit information through one of our forms.  Some of our forms have an area for comments.  These comments are only used as a way for you to request additional information about our area.  Data on contact forms is used to send you the information requested and is not sold, saved or transferred to any third parties nor do we use the information submitted for marketing purposes other than to send you the information requested.

Your Privacy

Visit Pennsylvania’s Americana Region recognizes and respects the importance of your privacy. The following information will assure guests of Visit Pennsylvania’s Americana Region (VPAR) policies to maintain ethical and legal standards regarding site visitation practices and gathering information.

Contact Form Information

Visit Pennsylvania’s Americana Region request information forms ask for name, mailing address, and email address and in some instances a telephone number. Visitors supplying this information are voluntarily providing details to assist VPAR in processing guide requests, requests for information and e-newsletter requests. This contact information is only used by VPAR and will not be shared or sold to any other business or organization. Visitors registering to receive e-newsletters will always have the option to opt-out of receiving future mailings by using the link embedded in the e-newsletter.

Google Analytics

We use a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Google Analytics privacy policy can be found at https://policies.google.com/privacy/update.

JackRabbit/Book Direct Systems

The Jack Rabbit/Book Direct hotel search form on VisitPaAmericana.com allows visitors to enter their travel dates and search for accommodations that have availability. When visitors are ready to make a reservation, they click a “Book Direct” button, which redirects them to the accommodation’s own website where they can enter credit card and finalize their reservation. The use of the accommodation’s website is governed by the accommodation’s privacy policy.

Time.ly Events Calendar

If you are a Partner of the Pennsylvania’s Americana Region and have a username and password please note the following:  If you upload images to the website, via our events calendar, you should avoid uploading images with embedded location data (EXIF GPS) included.  Visitors to the website can download and extract any location data from images on the website.

Where we send your data

We do not sell, transfer or give your data to any third parties with the exception of those listed in this privacy policy.  The data is kept in a secure location off line and not saved on our hosting site, in cloud storage or other third party services than mentioned above.

European data protection law requires data about European residents which is transferred outside the European Union to be safeguarded to the same standards as if the data was in Europe.  The data we collect is used for our purposes only and is not transferred or sold to any third parties unless you have opted to receive our e-newsletter.  Emails are transferred to Constant Contact which is a third party and allow us to send you the requested e-newsletter.   Visitors registering to receive e-newsletters will always have the option to opt-out of receiving future mailings by a link embedded in the e-newsletter message.  Constant Contact’s privacy policy can be found at https://www.constantcontact.com/legal/privacy-statement

Changes to our Privacy Policy

We may amend our privacy policy at any time and we will post those changes on this page.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Pennsylvania’s Americana Region
4641 Pottsville Pike, Suite 103
Reading, PA 19605
Phone: (800) 443-6610
Local: (610) 375-4085