Highway History, Carved in Stone

Highway History, Carved in Stone by Charles Adams Charles J. Adams III, editor, The Historical Review of Berks County, Board Member of Greater Reading Convention & Visitors Bureau, and author of this story, points out the “5 to R” inscription in a milestone in front of the CVB office building, Rt…

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Lights, Camera, Action, PA's Americana Region

Movies and PA's Americana Region by Santo Marabella, ReadingFilm Commissioner I have always loved film as an awesome way to tell stories. From the silly to serious, or the sensationa l to the sublime, film is an exciting medium to inspire, inform, engage, provoke and entertain. Great film, in my…

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Our Favorite Cough Drop? Luden's, of Course!

It’s that time of year, cold season. Sore throats, coughs, and colds are rampant. How do you treat the symptoms of these bothersome maladies? For many of us in Pennsylvania’s Americana Region, a favorite over-the-counter remedy is none other than Luden’s cough drops. After all, this game changing…

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Here Today, Gone Ash Wednesday

Here Today, Gone Ash Wednesday! Fastnacht (faust nut) Day is a most anticipated day in Pennsylvania’s Americana Region. It falls on Shrove Tuesday, the day before Ash Wednesday, and is our version of Fat Tuesday. Instead of parades with floats and beads, our debauchery amounts to consuming lots of…

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Musical Stars Align Over Berks Jazz Fest

Constellations Align Over Berks Jazz Fest by Mike Zielinski, Boscov's Berks Jazz Fest Each spring, the musical stars align over Berks Jazz Fest in Pennsylvania's Americana Region, bringing stellar jazz performers from across the country to the annual event. The Boscov's Berks Jazz Fest, as presented…

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Valentine's Day Made Easy

Dare I say it? Valentine's Day is almost here. No need to go into a tailspin, or scramble for date ideas. There are tons of fun, and imaginative ways to spend romantic times in Pennsylvania's Americana Region on Valentine's Day, and all year long. First of all, an amazing date need not be expensive…

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Meet Sam Schmidthuber

Meet Sam Schmidthuber by Dave Kline It's fun to think of the warmer months ahead, and the many musical performances in Pennsylvania's Americana Region throughout spring and summer. Read about a talented, young musician you can hear in our region this June. One of the values that we hold dear in…

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